Acceptance of hearing care professionals regarding radical service innovations

Kiel University recently presented initial findings from an ongoing sub-project at the 30th Innovation and Product Development Management Conference (IPDMC) in Lecco, Italy. As part of this project, the results of a study investigating the acceptance of radical service innovations among hearing care professionals were presented. The results of the study show that acceptance of radical service innovations, such as AI-powered hearing aids, is moderate and that internal communication does indeed play a decisive role in employee acceptance. However, the study also showed that it is not enough to emphasise only the positive aspects of a service through targeted communication. Instead, it is important to initiate an honest and transparent discussion about the advantages and disadvantages within the company. Further exciting results from the study are expected this year.